Add Yahoo as a preferred source to see more of our stories on Google. In its annual Global Culture & Trends Report, released on Tuesday (Dec. 3), YouTube broke down the trending topics and creators ...

YouTube launched its first-ever official trends podcast today, the company announced. Hosted by popular content creator MatPat and produced by YouTube’s Culture & Trends team, the “Like & Describe” ...

As of May 2026, YouTube isn’t just a video library—it’s a live, interactive stage where creators like Ibai Llanos are redefining entertainment with hybrid broadcasts and real-time audience connection.

Maddy Buxton, Culture & Trends manager at YouTube, discusses how creators and digital animation on the platform are global, fan-driven, popular among young adults, and driving innovation and ...

Online video giant YouTube has published its year-end top U.S. trends lists for 2024 and in includes Bay Area content creators. Original content creators continued to ascend on YouTube in 2024, ...

Breakdowns of viral trends powered by Influential data, plus actionable marketing tips By Gillian Follett. Updated on September 24, 2025. In today’s video-first social media landscape, where the ...

Ahead of Vidcon, YouTube published its latest Culture & Trends report on fandom and the platform’s role in building online communities. In addition to audience insights, the report highlighted ...

YouTube on Thursday announced a series of updates for its short-form video product, YouTube Shorts. These include the ability for creators to upload videos up to three minutes in length. The company ...

TikTok’s dominance in music discovery and YouTube’s expansion into serialized, crossover-friendly formats are creating fertile ground for music collaborations. Independent artists are using these ...

It's undeniable that YouTube is where culture happens. It's how people get their news, consume hours of video podcasts, and dive into fandoms that shape the way we see the world. From the U.S.